177: Green Coffee Company: Revolutionizing the Coffee Industry with Adam Jason

July 14, 2024

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This is an LFI episode and LFI is now part of PassivePockets.

Join us on Passive Investing from Left Field as we chat with Adam Jason, the entrepreneurial force behind Green Coffee Company. Discover how Adam transitioned from a corporate lawyer to a coffee industry innovator in Colombia, turning coffee byproducts into profitable ventures and aiming for a 5x return on investments. Don’t miss this insightful episode on sustainable coffee practices, the challenges of operating in Latin America, and the future of the coffee industry. Subscribe and hit the bell icon to stay updated!

About Adam Jason
Adam Jason is a Partner of Legacy Group. Before joining Legacy Group, Adam worked for two international law firms, Jones Day and Vinson & Elkins, where he advised leading Fortune 500 companies and investment banks in the areas of corporate finance, corporate governance, securities regulation and international business transactions, and represented them in public and private debt and equity offerings exceeding an aggregate of $10 billion.

Key Points From The Episode:
• Adam Jason’s transition from a corporate lawyer to managing the Green Coffee Company in Colombia.
• Green Coffee Company’s innovative farm-to-cup business model, integrating every stage of coffee production.
• The company’s approach to sustainability by converting coffee byproducts into profitable products like gin and vodka.
• Investment opportunities in Green Coffee Company, targeting a 5x return and an IPO by 2026

Timestamps:
01:42 His journey
06:07 How they vary from the norm in their industry
08:36 What have they done differently than big companies that helped them succeed?
12:00 Operating in Latin America as a US-based company
14:07 Small farm scaling up
15:31 Weathering inflation
18:27 Mistakes passive investors make in their asset class
21:27 Coffee is a recession-free product
22:42 Underwriting his deals
26:05 Biggest risk with this asset class
28:55 Where is the product located?
32:10 Podcast Recommendations
33:08 Contact Adam

Podcast Recommendations:
All in Podcast

Resources Mentioned:

Contact the guest:
Social Media
LinkedIn
YouTube
Green Coffee Company Products only available in the US

Advertising Partners:

Left Field Investors

Rust Belt Capital

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