This is an LFI episode and LFI is now part of PassivePockets.
Iโm excited to have Rich Vinhais with us. He is the CEO of WAX. Itโs a company specializing in the collection and protection of rare items. The collectorโs community is a market thatโs quickly gaining steam as itโs expected to be valued at over $500 billion by 2025. In this episode, Rich is going to give us a behind-the-scenes peek into how collectors can learn to leverage their growing market potential to personal advantage and also talk generally about collecting. This is going to be very different from the normal episodes. This isnโt real estate but this could be a type of investing. Iโm super excited. Rich, welcome to the show.
I appreciate it, Jim. Iโm happy to be here.
The first question we always ask is, whatโs your journey? Usually, weโre asking, โHow did you get into real estate,โ but in this case, how did you get into collecting? How did you make this into a business?
Iโve been collecting a lot of random things ever since I was a child but Iโm primarily into collecting watches or timepieces. Thatโs something that goes back to my early years, especially high school. For me, itโs always been more of a way to differentiate or stand out stylistically. Thereโs only so much you could do as a man in terms of flexing your individuality.
I always found that to be the case through the timepieces that you collect. Whatโs happened over the years, just like any type of special interest you get into, as you get deeper into it, you start realizing how big of a rabbit hole it is. It starts unlocking different levels of appreciation and different values with the types of collectibles youโre collecting.
What are collectibles? You said watches. I have some Star Wars cards from the โ70s in my basement. I have some marbles, football cards and things like that. I even have a beer can collection so Iโm a minor hoarder. My wife would love me to get rid of them but I canโt bear to throw them away and I donโt know how to sell them. I have an idea that your collectibles are a higher grade than what I collect. Can you talk about the industry of collectibles generally? What people are collecting? How does it work? Pretend like I have no idea what Iโm talking about, which is true and explain the whole industry to me if you can.
First and foremost, before I get into collectibles, itโs important to note that I come from a management consulting background. I did that for about fifteen years and it was in the financial services space before I took a leap into a venture-backed startup experience, which is in the collectible space but also lends itself nicely to financial services and insurance because thatโs part and parcel of behind what we do.
Collectibles in general, when you think about it, weโre talking about physical objects that anybody could collect. The things that you referenced are tangible assets that have the potential to appreciate over time. Usually, there are things that could often be physically engaging like trading cards, watches or handbags even.
The traditional view of collectible categories has always been seen as fine art, stamps and rare coins. Thatโs when you think of traditional collectible categories. Those are the big three. Whatโs happened since the start of the pandemic when there was a bit of a resurgence in interest and across a number of these collectible categories, that lane of interest has expanded into things like collector cars, watches, whiskey, wine, sports memorabilia, ticket stubs, comic books, sneakers and the like.
As youโd expect within each one of these collectible categories, there is a whole level of special interest group behind them. There are car guys and gals that are deeply entrenched in the collector car community that go to car events and different shows all over the world. Similarly, with watches as well. I go to, not as much as I used to, quite a few random meetups. Iโve met with people all over the world to talk about the watches that they collect, that they have and appreciate.
Very often, itโs one of those things where socioeconomic divisions are cast aside. You could have somebody that is there with a $250,000 watch and you could have another person that theyโre engaging with that has a $250 watch. Thereโs a level of connectivity and interest behind why they are interested in their respective pieces. Thereโs usually a story, a milestone, an inspiration or an achievement thatโs tied to it.
What has happened over the years is that these categories have gained not only popularity but a level of interest in value. Theyโre being seen as legitimate alternative investment strategies. Thatโs never been the case before. In years past, when I would buy a watch, it was almost like buying a car off the lot. It drops in value immediately. Thatโs no longer the case. You buy a watch or if youโre fortunate enough to get access to a rare piece, itโs not uncommon for that watch to sometimes be worth 2, 3 or 4 times the next day of purchasing it at retail.
The rub is being able to get access and understanding what those pieces are but whatโs happened is that thereโs been so much money thatโs been thrown into these collective industries. People are investing in them because they get to invest in things that they enjoy and like. Itโs a little bit more interesting than investing in the stock market where youโre looking at a ticker bouncing up and down. If you could hold on to a watch, a comic book or something that strikes you, you could tangibly appreciate it and use it in many instances.
That led to a deeper level of engagement in the community. That community has then propelled interest in the group. Itโs turned into a space that itโs drawn a lot more capital into the space. You see a lot more institutional capital being thrown into the space. Thatโs why I see a lot of startups that are in these types of categories but itโs turned into a legitimate business all by itself. Iโll reference a couple of examples of collectible categories that have done well in the news over the past couple of years.
Ironically enough, Iโm talking about you going to a football game or a baseball game and getting the physical ticket stub. Those ticket stubs are no longer given out like they were in the past. Theyโre usually digitally created now. Thereโs not a physical item thatโs handed to an individual as theyโre entering a facility.
In years past, if you go to Michael Jordanโs last game and you have a ticket stub from his last game, thereโs a level of appreciation for those items. Back in February 2022, there was a ticket stub from Jackie Robinsonโs debut in 1947. It sold for $480,000. A collector car, it was a Mercedes Benz, a 1955, 300 SLR that sold for $142 million.
Spirits, thatโs also an extraordinarily popular space. A lot of our clients invest heavily in wines and spirits, like a 1975 single malt from Ardbeg Distillery. It was about 440 bottles sold for about ยฃ16 million. The list goes on where you see these pops of interest and investment in these categories because of the scarcity and presumably the potential upside of these things over time. As with any type of investment category as youโd expect, as you start throwing more money into a collection that youโre building, very often it needs to be protected.
Thatโs where WAX comes into play. Weโve carved out a niche for ourselves where we specialize in investing or protecting collectibles. Weโre backed by Chubb, which is one of the largest and high net worth insurance carriers in the world. We provide the tech and the understanding of the collector mindset to make sure that weโre appraising them correctly and giving them the protection that they need.
I want to get into the WAX and the insurance part of it but I have a bunch of questions. You talked about some of the different types of collectibles. Sports tickets and concert tickets are going to become rare because they donโt have tickets anymore. Everythingโs digital. Letโs say youโre not a collector like me. I have a basement full of stuff that Iโve been accumulating my whole life because I donโt throw stuff away.
How do people know, โThis ticket is worth something and this ticket isnโt,โ or whatever you have? People were collecting baseball cards as kids or different things. How do you know if you have something worthwhile? Thatโs part one. You talked about these communities. How do you find these communities? eBay is always the place I thought you go at least. For a while, I was trying to buy some old tickets. Where do you go? What are these communities like?
Two important questions, certainly. I hate to answer a question with a question but seeing that you folks specialize in real estate, how do you know a piece of property is truly valued what itโs valued at? You get a sense of the comps in the space and what type of investments are made in a particular area. Itโs no different when youโre talking about collectible categories.
Some of them have a tendency to fluctuate at certain periods during auction seasons or tend to be a flurry of activity where people are trying to prop up the values of these collectible categories. At the end of the day, it comes down to the scarcity of the item and how difficult it is to obtain it. The more difficult it is to obtain, generally speaking, thereโs somebody that wants it, especially if itโs something that theyโre genuinely passionate about.
I know a variety of collectors out there that are obsessed with like, for instance, all things Michael Jordan. Sothebyโs had an auction where they auction off one of MJโs game-worn sneakers and it sold for $2 million, a pair of sneakers. You have to put yourself in the shoes literally and figuratively of the individual that made the purchase.
In their head, theyโre probably thinking, โMJโs still alive. Extremely rare item. I bet you in the next 5 to 6 years, I could sell that thing for 2X or 3X what Iโm purchasing it for now.โ Thatโs how a lot of these individuals think. Ironically enough, a lot of these folks that invest in collectibles are doing it because theyโre genuinely passionate about it.
I collect watches and I have for a long time. A lot of my watches are way above what I paid for them but that wasnโt by design. A lot of these things are purchased because youโre passionate about them. You care about these things. For instance, I bought a watch, Audemars Piguet to commemorate my sonโs birth. I went to a lot of lengths to figure out how to get access to this watch and it was fairly pricey at the time. It was a little under $20,000.
I got it because I thought it would be something beautiful to hand down to him one day. Thatโs precisely why but since the purchase of that watch, at its peak, it was closer to $60,000. This is how you know itโs a real market. There are ups and downs in the market at this point because more people are investing in it. If youโre in the game to engage in the secondary market, I have a lot of friends that do that.
They do very well as a little side hustle and some of them are full-time businesses where theyโre watch dealers. They are making significant money but like anything, you need to know what youโre doing. That level of education and understanding of the rarity of the items, the exclusivity and how difficult it is to get access to them comes with engagement in the community.
That goes to the second part of your question. All of these communities are wired a little differently. When you look at the watch community, there are meetups every week all over the world in the most interesting situations and circumstances. Thereโs this group called RedBar and they are one of the largest watch collector communities in the world.
They have about 130 or 140 different chapters. A lot of them are based out of the largest geographies that you could think of and major metropolitan areas but theyโre scattered all over the place. Each one of these groups meets up to 15, 20 and sometimes 30 or 40 people. They get together over drinks, bring watches, talk about watches and itโs a hang. Itโs no different than going to a collector car meetup or things of the like but every one of these communities has a different wiring.
For me, itโs more about the watch community because thatโs something that I could engage with but itโs certainly turned into a space of significant investment. It was done with all the right intentions initially but you have so much more money thrown into this space that itโs popping the market up and pricing out certain individuals that are buying for very different reasons than speculators.
Speaking of speculators, if someone wanted to get into this as an investor, is there a way to do it? Left Field Investors are always looking for passive cashflow or passive appreciation. This is more on the speculation end because itโs not going to produce cashflow like a real estate investment might. That doesnโt mean itโs bad. You have to understand what is going into it.
If an investor wanted to get in, how do you do that? Iโm not passionate about watches but our community is passionate about finding ways to make money. Is this another way that we could invest? If so, how do we do it passively? When we look at real estate, I donโt care what the building looks like.
Itโs been in nice condition but Iโm not passionate about that particular piece of property. Iโm looking for the cashflow and the appreciation. Weโre coming at it a little bit differently because itโs not necessarily something weโre passionate about. The question is, if we donโt have this passion for a particular collectible asset class, can we still get in and invest passively in something like this?
Investing passively is an interesting statement, especially in this space. I would never advise somebody to invest in collecting anything if youโre doing it for financial reasons. However, I know many people that do. When you start seeing firms like Morgan Stanley issuing reports that talk about the state of the watch collecting market and all the top brands, the returns that youโre seeing year over year, there are people that are investing in this very heavily and significantly.
Donโt invest in collecting anything if youโre doing it for financial reasons.
Thereโs nothing wrong with it. What I would say is that itโs imperative that you understand the types of brands out there. There are modern brands and independent brands. There are high-production brands like Rolex that are producing a lot of different pieces every year, almost 100 pieces every year, where the average price point is rather modest. Itโs not too heavy, even though most people associate Rolex with a top-tier brand, which it is.
They specialize in scale, bringing luxury products at scale to individuals. Theyโre paying $10,000 or $15,000 for a watch while significant and itโs a great watch. You canโt go wrong with it. There are independent brands that have come out there like MB&F or Urwerk, where their production volumes are a few hundred pieces a year but the entry-level price point for these watches is $75,000 to $100,000.
Youโre talking about a very different level of investment and understanding because if youโre dropping that money for a watch, gone are the days where youโre accepting that the value is going to drop off the day you buy it. Now, thereโs a level of understanding that there is a level of liquidity in the purchase that youโre making. The deeper you get into this space and this is why itโs imperative that there is research and homework. Iโm talking about watches because thatโs a little bit of where my passion is.
There are tons of blogs out there that educate and inform on the different brands and what their releases are. Itโs important to understand the brands that are out there, the volumes that theyโre introducing to the market, the limited editions, the scarcity of these pieces and understanding the tone or temperament of the market. Some pieces get hot at random times and itโs usually dictated by the collectors themselves.
When youโre on Instagram, for instance, a lot of the people in the watch-collecting community, especially those that invest heavily in watches, you almost know who they all are because theyโre very well-known. They have significant multimillion-dollar collections. People are following them because itโs aspirational like, โI love the way this guy collects. His collection is incredible.โ
Very often, ironically enough, those big collectors end up sparking greater interest in certain brands and models. Before you know it, a watch that costs $50,000 at retail is now valued at $100,000 plus and thereโs a 2 or 3-year waitlist. The only way I could say to get into that space is to get yourself entrenched in the community, understand it and be smart about it.
Like any type of investment, nobodyโs going to be trying to lay out a blueprint for you so you could make money on your own. There are a lot of them out there that that is their intention. Theyโre trying to make some money. I know plenty of people that are making $250,000, $500,000 or $1 million a year doing this on the side, flipping watches.
Itโs not as hot as it was because of economic conditions. Things have slowed down a little bit. Thatโs more of a macroeconomic trend if Iโm being honest. Thereโs money thatโs being made there because people are constantly on the hunt and prowl for new pieces that they could potentially sit on and flip for some significant returns.
This is all so interesting. A couple of more questions. If you look at watches as an asset class, a collectibles class, wine or liquor or trading cards, do each of those have a central marketplace? I mentioned eBay before. Itโs the place where I thought you could sell anything. You probably donโt want to sell your $100,000 watch on eBay but is there a central marketplace for all of these? Are there rules and regulations? If youโre doing real estate, there are a lot of rules, regulations and syndications. The SEC is involved and all that. Is that the case with collectibles as well?
This is the way I look at it. Every collectible category tends to do better on different platforms. When you look at collector cars, there is a lot of activity and transactions that happen on sites like BringATrailer.com. They tend to specialize in collector vehicles, some high-end and some middle of the road but they have a lot of volumes.
You start talking about real auction events for collector cars. Thatโs where the big swinging investments for those multimillion-dollar vehicles that are looking to win best in class and things of that nature. Whereas watches, the market is somewhat fragmented. Thereโs a platform called Chrono24, where a lot of individuals go to this platform to list their watches.
At scale, you could see the data and get a sense of what the market trends for different references are and how the value of these pieces is going. There are other sites out there like Get Bezel, which is a similar marketplace where you could buy watches on the secondary market. A lot of these are dictated by transactions that are happening through the platforms themselves. They have it on eBay but Iโd say the Chrono24s of the world are probably the biggest for watches and itโs no different for other platforms.
There are tons of them like PSA, for instance. Theyโre the ones that do the grading for trading cards. They acquired Golden Auctions so they have their marketplace for all things collectible. You see a lot of sports memorabilia there and trading cards. You see a bit of a bifurcation of these different platforms. Thereโs no one platform for all of these categories. There tends to be a natural gravitation to where the communities are engaging the most.
Iโm going to get in trouble with my wife if I donโt ask this question and then weโll move on to the serious stuff and talk about WAX. Where do I go to sell my beer can collection that I started in 1977?
I donโt know if I can help you with that one. Iโd ask you to go find other fellow beer can collector enthusiasts to see what they do because thatโs a space Iโm certainly not familiar with.
Iโm not either and my wife wants to get rid of them but I donโt have the heart for it. Rules and regulations, we forgot that. Is it the Wild Wild West? Do you sell it on a platform or are there financial rules, governmental rules or anything like that?
No, thereโs no regulation. Think about it. Youโre selling. At the end of the day, weโre categorizing these things as collectibles but they have multiple labels. When you see a comic book, it could be seen as a collectible very often because it gets fallen into that tranche. We see watches as collectibles. Certain components of them are collectible. At the end of the day, theyโre also luxury products. Luxury products, depending on the scarcity of how they are managed, the inventory that they have and the brands that are out there, itโs Wild Wild West.
The real regulation takes place at the authorized dealer. What I mean by that is that they have a such limited supply. You canโt just go into most of these authorized dealers and say, โI would like to buy that $100,000 watch or that $25,000 bag.โ The immediate default response from the authorized dealer is, โWho are you? Where is your buying history? Why would I give you access to this piece above people that have been buying from me and my brand for the past X number of years?โ
This is how the scarcity of these products continues to drive demand in the marketplace because for a lot of people that are high net worth or even Henry market individuals, high earners not rich yet, these are individuals that want what they canโt get and itโs a nice little token of status for some of them. Some of them see it as an investment but some of them see it as status but thereโs no regulation. Itโs getting access to these things at retail thatโs usually the hardest part because once it makes it to the secondary market, then youโre at the whims of predatory flippers that are trying to make a buck.
Thatโs usually where things could go sideways. A watch that you spend $10,000 or $11,000 for, if itโs the right hot piece at any given moment, you could buy it in the retail shop. The next day, you could list it on a platform and try to sell it for $20,000 or $30,000. Some people might bite on that because itโs so difficult to get. Thereโs no other way to get access to it unless they have to invest how much money to build up a buying history for these authorized dealers.
I want to turn to WAX. What is WAX? What problem is it trying to solve? Give us an overview of what youโre doing at WAX.
For WAX, we started ourselves out as a pure insurer tech play in the sense that we wanted to be geared towards the collectibles services market and be at the center of a collectorโs journey. Weโve identified that when it comes to ensuring collectibles themselves or luxury items, larger incumbent insurance carriers have a hard time understanding or appreciating the value of these items in the secondary market, which makes sense because the trend of these items, a carrier very often will say, โGive me a receipt of what you paid for it.โ
Itโs like, โI paid $12,000 but itโs worth $30,000. What are we talking about?โ That has led to a lot of friction in the marketplace. Where we came in is to introduce a product that itโs an app-based experience, answer a couple of questions and take a couple of photos. We give an instant quote, have the ability for the individual to pay and bind all within 1 minute or 2, depending on how large your collection is.
We handle the understanding of the secondary market values. Weโre connected to so many of these secondary market websites and weโre pulling tons of data sets so we feel like we have a pretty good grasp of what the value of these items are. In many cases, itโs better than the insurance carriers themselves because we are ourselves collectors and we built a tech product thatโs aligned to making sure that weโre reducing the friction for a collector.
Think about if youโre in a situation where youโre sitting on a substantial collection. This is one of our founders when we were first kicking around the idea of WAX. He was sitting on about a $2 million watch collection. He went to his homeowner insurance and said, โI want to ensure my watches.โ They laughed in his face and said, โYouโre going to have to get all of them appraised and send us appraisals.โ
Heโs like, โIโm going to take my uninsured collection down to 47th Street, expose myself, put myself at risk for $2 million, come back to you and then you may or may not insure at that level?โ Thatโs what was the impetus behind WAX coming in and offering a product thatโs geared toward the collectorโs mindset and making sure that itโs tech-driven and rapid to get a quote and bind.
Our app is designed in such a way that a lot of our collectors in our ecosystem have large collections and very often they collect more than one thing. Itโs watches, jewelry, trading cards, you name it but itโs a lot of different things. Weโve created an app that allows an individual to track their collectibles for free. We donโt want to be charging them for the usage of organizing their stuff because itโs only beneficial to them. Itโs certainly beneficial to us if they have a clear idea of what they have and donโt.
Weโve created a collection management platform that allows them to organize their stuff. We are opportunistic enough to say, โOnce itโs in there, we could protect it through insurance.โ We also have a lending product that we launched as a pilot program to unlock liquidity and collections that they have and also physical vaulting.
In some cases, these individuals donโt want to have all the boxes and papers at their homes for a variety of reasons. We have a Delaware-based facility where these items could be vaulted there. Itโs also a nice balancing act where sometimes they have so many watches or things theyโd rather vault half of it and ensure the rest that theyโre using. Itโs a nice bit of optionality that we offer our clients.
Talk more about the collectible-based loan. Letโs say I have $1 million worth of beer cans in my beer can collection. I do the app and fill it all out. You tell me how much the insurance costs for my beer can collection. This might not be the best example so maybe weโll switch to watches. I want a loan. Youโll give me cash based on the value of the property.
The way it works, itโs structured like a typical collateral-based loan. I will preface that with the interest rate market being what it is. This is a space that weโve backed away from a little bit because the interest rates and the cost of capital is so significant but the underlying context is as follows. Letโs say that you have a watch or a collection thatโs valued at $100,000.
We come up with the appropriate LTV or Loan-to-Value that we think is appropriate for the item. That could be anywhere from 35% to 65% of the value of the item. Letโs say $100,000 watch, we land on 60%. We give you a loan of $60,000 for the item. That item gets sent to our vaulting facility where it will be physically appraised. It will be analyzed to make sure it is what itโs supposed to be.
If everything is kosher, the cash is released and the item is securely vaulted. Itโs a standard recurring payment to pay off your loan. Itโs one of those instances where if youโre looking for cash, youโre sitting on several hundred thousand dollars in watches in your collection thatโs collecting dust. Itโs one of those things where you could put some money to work by unlocking some liquidity in the collection that you have.
Thatโs a neat idea because thatโs one of the issues with these assets. You might be into watches and you donโt necessarily want to sell them. You want to own them but you also want to not have all your capital tied up so giving a loan based on that is a great idea. I suppose whatever youโre going to do for that loan has to be something that is enough value or there has to be a large market for it. I assume if they default, you sell the item. Itโs got to be the large or the frequently collected and tradable items. Can you talk a little bit about maybe what the top five collection asset classes are? Youโve mentioned watches, trading cards and things like that but what are the most popular ones for our entertainment?
Iโll tell you a little bit. If we look into our digital vault where our individuals are tracking their stuff within our app, we have about $500 million worth of stuff thatโs being organized in there. This is where people use our app to organize their things. Iโd say about half of that is maybe watches but a good fraction of that is jewelry. Ironically enough, in many instances, jewelry is not considered collectible but the reality is itโs complimentary to the service offering that we offer.
In many instances, jewelry is not considered collectible. But the reality is it is complimentary to the service offering that WAX offers.
If weโre protecting an individualโs watch or their other collectibles, very often their significant other may have jewelry and we want to be able to act on that. We have a lot of engagement rings and wedding bands that we protect. We have a nice fraction of trading cards, handbags, art, sports memorabilia and other category. Iโm talking about vintage shotguns from the 1600s. The range is so vast. Thatโs why we have it captured in another category because itโs a hodgepodge of different things.
Thatโs good news because Iโm sure Iโll find someone to buy those beer cans eventually.
Keep at it.
Anything else that we need to know about collectibles before we close up here?
No. I appreciate you making the time. Iโm not the typical guest thatโs not talking about real estate. I hope I didnโt bore your audience to tears. What I could say is that very often individuals that are opportunistic and are willing to put in the work to understand how a market works, whether itโs collectibles or whatever else, there is an angle to make money but itโs the work thatโs required to put in because you have to understand and remember that thereโs a lot of people that have been in this space for a very long time.
You might think youโre about to make a quick 1X or 2X on a particular investment, whether it be a watch or some other collectible. The individual thatโs selling it might know something you donโt and thatโs the competitive advantage of that knowledge and education. I would not advise anybody to enter this aggressively or lightly. Passion usually leads the way but if you are looking to make a buck, thereโs certainly money to be made in this space.
Thatโs why this is interesting to our community. We are investors and itโs typically real estate but we talk about chasing the shiny object and thatโs what this is. Itโs not a passive thing but if someone has an interest and is super passionate about watches, beer cans or trading cards, then this could be for them and it could be a way to make money. Thatโs why itโs always interesting to have something different on the show. Rather than boring anybody, this is fascinating. Itโs going to be very interesting and different from our normal show. Itโll probably be a relief to everybody to get something new. The last question I always ask is whatโs a great podcast that you listen to?
The podcast that Iโve been obsessed with and itโs primarily because Iโm in the startup space is I listen to the All-In Podcast. This has probably been recommended because theyโve gotten so popular. That panel is comprised of some top-tier VCs, entrepreneurs and investors. They have great chemistry. Itโs also one of those things where they go deep into some very complicated investment categories that help you think and look at things in a slightly different way.
I have that one on my playlist as well. Thatโs a good one. Thanks for that recommendation. Finally, if readers want to get in touch with you or learn more about WAX, whatโs the best way to do that?
You could check us out on Instagram, @WAXCollect. Itโs a quick way to check us out. If you want to engage with me directly, itโs Rich Vinhais. Hit me up on LinkedIn. Iโm happy to answer any questions that you might have but I genuinely appreciate the time, Jim. Itโs a great time.
This is fascinating. Thank you, Rich, for being on the show. We appreciate it.
Itโs my pleasure.
โ
That was different and not something that we normally talk about but I thought it was interesting. There may be some of you out there that have fancy expensive collectibles like watches, cars or whiskey collections. I happen to have beer cans, Star Wars cards and Ohio State football ticket stubs. If anyoneโs interested in that stuff, hit me up and I can sell you something but itโs an interesting thing.
Itโs a different asset class. There are opportunities there but through that conversation, what I learned is if youโre not passionate about whatever it is, be it the trading cards or watches like Rich, then youโre probably going to struggle and have a hard time. I compare everything to real estate. If you donโt know anything, then you need to hire somebody who does. Thatโs what we do when we hire asset managers to manage our investments for us. It doesnโt look like thatโs something that you can do in this space. What do you do?
If youโre passionate about whiskey, maybe you start collecting whiskey but you got to start slow and make sure that youโre doing it in the right way, as Rich said. Otherwise, there are going to be people that have been doing it for years and take advantage of you. I did think it was interesting that you could free up some of the liquidity on these things if youโre collecting art or you have any of this.
Itโs got to have significant value to be worth it but similar to how we use our whole life insurance or HELOC to go invest in ATMs or other syndications, if you have a sizable collection, you could do the same thing where youโre using arbitrage. Itโs harder with higher interest rates but maybe itโs possible. Probably itโs possible.
What was cool is that Rich found something that wasnโt working, him and his team. You go to your homeownerโs insurance and say, โI want to insure these watches.โ They have no idea how to handle it and thatโs where a specialty company like WAX comes in. I thought that was interesting. It was an interesting episode and topic. Hopefully, you got something out of it. Thatโs all we have for this time. Weโll catch you next time in the left field.
Important Links
- WAX
- Chubb
- Audemars Piguet
- RedBar
- MB&F
- Urwerk
- BringATrailer.com
- Chrono24
- Get Bezel
- PSA
- All-In Podcast
- @WAXCollect โ Instagram
- Rich Vinhais โ LinkedIn
About RIch Vinhais
Rich joined WAX, a watch collecting community, in 2021 after a 20 year career spanning management consulting in technology, financial services, and the occasional startup. A longtime watch collector, Richโs obsession began in high school after a friend gifted him a Swiss army watch. From there, the fine details of these mechanical marvels captured his imagination. Eventually, it led him to exploring the people and communities that shared the same fascination. In late 2018, Rich published Discovering Time: Stories from a Collector Community, in which he shared an intimate glimpse into the global subculture of watch collecting and the phenomenon of โwatch meet-upsโ that are common today. In addition to watches, Rich is a collector of many other things, such as art, sneakers, and the occasional bottle of rare whiskey. He relaxes by making random art of his own and spending time with his family, who reside firmly at the center of his universe.
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