In this episode of our Deal Review Series, Adam Jason and Cole Shephard from Green Coffee Co present their investment deal to our LP panel: Chris Lopez, Jim Pfeifer and Christy Burakovsky.
The LP Panel asks questions like:
- IPO liquidity: When you go public, how can LPs actually lock in gains? What about lock-ups and getting shares onto a brokerage in time to sell?
- If the IPO slips (or never happens): What’s Plan B for investor liquidity and returns (e.g., sale, continued private growth), and how are LPs affected?
- Growth assumptions to be IPO-ready: What specific levers drive the aggressive ramp (retail placements, private label/food service wins, recurring orders)?
- Capital structure & runway: What are the terms on current/anticipated debt, how much cash is on hand, and what’s the monthly burn/LTV post-financing?
- Key dependency risk (Juan Valdez): What are the terms, duration, and performance covenants of the exclusive license, and what could cause you to lose it?
Want to discuss the deal with other investors in the community?
About the Deal
GCC has opened up a $10m equity raise to fund key sales initiatives in the U.S. and Canada. From scaling the company’s newly established Chicago-based team to investing in high-value marketing initiatives and grocery story start-up costs, these funds provide GCC crucial working capital as it strives to hit its pre-IPO target revenue projection of over $100m in annual revenues by the end of 2027.