This is an LFI episode and LFI is now part of PassivePockets.
Iโm very pleased to have Camilla Jeffs with me. Sheโs the Founder and CEO of Steady Stream Investments, an education company, teaching people how to add passive income streams to the lives via apartment investing. Sheโs also a general partner in over 1,000 multifamily units and a 65-bed assisted living community. Camilla, welcome to the show.
Thanks so much, Jim. Iโm excited to spend this time with you.
The way we usually start is if you could give your financial journey where you started, how you got into real estate, how you ditched the W-2 and became a syndicator. If you can give us your story, weโd love to start that way.
I started quite young. I was 22 when I got my first investment property. I was married and we were both working on our Bachelorโs Degree and living in a garage apartment because thatโs all we could afford. We were young, married, and poor. The land lady came around and she was asking to collect the rent. I asked her, โYou have lots of rentals. How did you do that? How did you get there?โ She told me about her journey and then she said, โYou should buy a house.โ I was like, โDo you realize Iโm living in your garage apartment? We have no money. We canโt buy a house.โ
She said, โYou could buy a house that has a basement apartment in it. You rent out the basement and then you can live there for cheap or free.โ I was like, โYou could do that?โ She said, โYes.โ Thatโs exactly what we did. We went from living in a garage apartment to a six-bedroom home with a pool in the backyard, which was totally awesome and exciting. We only paid $150 a month to live there. That was amazing. Thatโs what got me excited about real estate.
I started reading every book that I could find on the topic. I started diving into how to build a real estate portfolio. One book in particular that we decided to follow the strategy was called One House at A Time. The strategy is you buy a house every 2 years, you live in it for 2 years, you move out, and then you rent it for 3 because you avoid taxes if you do that. You sell it at year five. Thatโs how we started doing it. Every two years, weโd buy a fixer-upper to be able to add value to it as well. Weโd go in, fix them up, move out, and rent them.
We acquired many properties that way. Fast forward several years, we had acquired several single-family homes and a fourplex. Iโd launched my own property management company and have my W-2. Iโm like, โThis is a lot of work.โ I was hitting the burnout point that this is a lot. I wanted to continue to invest in real estate, but I had capped out. I had tapped out on my time. We had used all of our time, muscles, and money to invest in real estate for that whole time.
[bctt tweet=โYou could buy a house with a basement apartment, then rent out the basement and live there for a cheaper price.โ via=โnoโ]
Iโm thinking about, โWhat can we do thatโs different and doesnโt require so much time and effort?โ I knew about apartment investing, but not very much. I started looking into investing in apartments because I thought, โIf we bought an apartment complex instead of having all these single-families, that would be better.โ I quickly realized the apartment complex has cost millions of dollars. We did not have millions of dollars in our bank account and went, โWe canโt do that.โ
I had very small thinking at the time. As I looked more into apartments, I realized itโs group investing. Few people buy an apartment complex on their own. Most people joined a group. I was looking at the group investing and realized that I could invest my money and come in as a passive investor. The returns that they were projecting were better than some of the returns I got on some of my single-family homes. I was like, โAre you kidding me? I could invest my money over here in this group investment, earn better returns, and I donโt have to do any of the work? Sign me up. Iโm ready.โ
Thatโs what I did. It wasnโt that easy. I had to do some work to find the right property and team to feel comfortable doing it because I was giving up the control, but thatโs exactly what I did. I got so excited and passionate about passive investing that I launched Steady Stream Investments and said, โOther people like me need to know about this strategy. I wish I had known about it way earlier, so I could have participated much earlier but thatโs okay. Everybodyโs journey happens for a reason.โ Thatโs what I do. I educate others. I did leave my W-2 in October 2021. That was very exciting to be a full-time investor.
I love hearing that journey. Everyoneโs journey is a little bit different, but a lot of us seem to start single-family homes, then small multis, and then, โThere are passive investing things and syndications. Thatโs where it takes off. At least it did for me. It seems like it did for you as well. When you talk about your W-2, how did you get to the point that you made that optional or obsolete? How did you prepare financially and mentally? How did you tell your employer? Was that a big deal or was it, โIโm leaving. See you later?โ
Thatโs always a big deal for me. Itโs funny because in my job, it was a good job. I worked in HR, supporting tech companies and I enjoyed it. I enjoyed working with software developers and data scientists. That whole tech scene was fun. As my business, Steady Stream Investments, started growing, I realized, โWorking for this corporation is not going to make me $1 million. The only way that I can earn more income is move up the corporate ladder in this place.โ What does that mean when you move up the corporate ladder? More income, but also more responsibility, stress, and time.
I was trying to think to myself, โAm I willing to trade my time for more money?โ I was like, โI am not. Thatโs not the way I want to live my life.โ I was also approaching a time in my life when most of my five children are teenagers. I have very few years left with them. I was thinking I got to do something to get my time freedom back. That was the whole motivating factor. Thatโs the thing that still motivates me to this day to continue to maintain this time freedom. I can go attend the all-day tennis tournaments. I can take my children on a humanitarian trip for three weeks at a time in a foreign country. Those are things I couldnโt do in my corporate job. That was important.
You asked about the transition. I stressed about it for a long time. โWhen should I tell my boss?โ I was looking at the projects that I had coming up, what are the big things? Iโm trying to find a lull in time but thereโs never a lull. There is never a good time to say, โIโm going to exit.โ Finally, I got to the point where I knew I needed to go for it. I set the appointment with my boss and I told her that, โIโve been doing real estate and itโs going well. I need to exit.โ She was supportive and said, โI want you to follow your passion. If thatโs your passion, go for it.โ That was good.
The transition was a little bit rocky because you go from having back-to-back meetings on your calendar and being needed all the time. People pinging you like, โCamilla, I need you to do this. You need to do that,โ to white space, no noise, and nobody needs you for anything. Youโre like, โWhat do I do with my time? What do I do with my calendar?โ Itโs a bit jarring to go through that transition and be fully on your own. It sounds so amazing and cool, but when youโre a super high productive person and all of a sudden, you have nothing on your calendar, itโs like, โWhat do I do?โ
How did you handle the financial part of it? Did you have enough passive income from the investments that youโd made to cover your salary? Did that you know that, โI started a little snowball. Iโm going to push it down the hill and run alongside of it and hope it keeps growing?โ Which way did you go? How did you evaluate that situation?
For me, Iโm super conservative. Remember, I have a big family. We got a lot of expenses. I was evaluating this and I told myself, โCamilla, if you can replace 70% of your corporate salary, then that will be the time when you can exit. Youโve proven to yourself that you can do it, and then you can continue the momentum.โ Investing is a momentum game. 70% was my number. Once I hit that, thatโs what gave me the confidence to feel like I could do it. I also have money also in the bank account.
I had at least a yearโs worth of savings sitting in my bank account. People will argue that thatโs a bad move. โYouโre an investor, Camilla. Why would you just have money in a bank account?โ I need that for my peace of mind. That gives me the peace of mind to feel I can go for it. If it doesnโt work out, I can always go back to my job if I need to but Iโm committed to making it work. That was how I felt comfortable and safe leaving from a financial standpoint.
Why did you pick 70%? Is that because youโre not going to pay as much tax? Was it you wanted to get close but you didnโt need to replace 100%? Were you downsizing your lifestyle or were you doing some calculations on the back?
It was not downsizing the lifestyle. 50% felt too precarious. I wanted to be on the healthy side of above 50%. I didnโt want to go all the way because I knew that I didnโt need to go all the way to 100% to be able to step fully into this.
When people look at real estate investors, they look at it as, โItโs an alternative investment, which means itโs super risky.โ Other people look at the W-2 as one income stream thatโs super risky. Where do you come down on that?
[bctt tweet=โMoving up the corporate ladder means more income, but it also means more responsibility, more stress, and less time.โ via=โnoโ]
I worked at HR. One of the unpleasant tasks in HR is layoffs. We get to tell people that their jobs have been lost. I canโt tell you how many times Iโve had grown men crying in my office because their job was suddenly eliminated. They were the sole income earner for their family. They had not put in place financial measures. It is heartbreaking to tell someone that your jobโs done. In that company at the time, we would walk them out immediately right away. There were no two weeks or a month or transition. It was, โCome see me in my office. Youโre done,โ out the door, and kick them out. Itโs brutal.
That was a situation I never wanted to be in myself. Thatโs where I think one stream of income is riskier than investing in real estate. I even named my company Steady Stream Investments because I want to create steady streams of income for thousands of other people. My goal with my investing business is to help other people get in passively and create their own streams of income. Letโs talk about the risks of real estate. Itโs funny that itโs called alternative investment.
Iโll tell you a story. I had a financial advisor. We had been investing in real estate but we also did what our parents told us to do. โGo see a financial advisor. Theyโre going to set you up and do your 401(k) and all the things.โ Weโre doing all the things that worked well for my parents. It did not work so well for us. We live in a different time and era. I canโt rely on Social Security. The 401(k) is not what itโs all cracked up to be.
We hit an income threshold where we could no longer contribute to Roth IRAs. Iโm looking at my financial advisor saying, โWhat do we do now?โ Heโs like, โYou could open a regular brokerage account and invest in the stock market. Youโre probably better off doing real estate.โ I said, โDo you have any guidance on that?โ โNo.โ The problem is that everybodyโs been told, โGo see a financial advisor,โ but financial advisors donโt know anything about investing in real estate. The only thing they know is investing in stocks.
Theyโre going to tell you that itโs risky because they donโt know anything about it. Theyโre not comfortable with it. Itโs not a strategy that they know. The craziest thing about it is that real estate always goes up in value over time. Think about over time, even during thereโs crashes. In 2008 and 2009, the real estate crashed. Single-family crashed hard. In places like Phoenix, for example, it took over ten years to recover the equity, but the equity is recovered.
What is it worth now? Several years later after that, itโs worth double, triple, quadruple whatever you had bought it for in 2008, if you had bought one. Thatโs the interesting thing about real estate. The stock market is so volatile, up and down, and all around. It makes me crazy. It makes me feel like Iโm on a rollercoaster ride. I donโt always like rollercoaster rides.
As a former financial advisor, I think you nailed it there. The reason why I got out of being a financial advisor was that I was getting into real estate. My clients would come to me and Iโd say, โPaper assets,โ because thatโs all I had. I was already doing real estate. Unlike most financial advisors, I understood real estate, but I couldnโt recommend it because Iโm not licensed for that, number one.
Number two, I wouldnโt get paid. Thereโs no way to get paid that way. Thereโs no incentive for advisors to learn about that. I always recommend to people, โYou have to use your network and your community.โ Financial advisors can still be helpful, but you have to find some that understand that youโre in real estate, are willing to maybe incorporate your real estate in the plan, and understand what youโre doing. Theyโre not going to help you with that or recommend necessarily. Thatโs why I use my community to find experts and a financial advisor who would help on that.
Your company seems to focus on education a lot. That is not typical for a syndication or sponsor. They all have some education, but itโs right there in the overall description of your company, an education company. Why the focus on education? Why do you call yourself an education company? Can you talk a little bit about that? Itโs so unique. Our whole community is here at Left Field Investors for education. Weโre all in. We love it, but I want to understand the philosophy there.
Fifteen years into my journey, I had no clue that this was an option. Thatโs because of lack of education. Thereโs not enough education resources out there. My goal is to educate thousands of investors with the hope that they will take action on that education. Thatโs where I come from. I spent a lot of time working hard on simplifying complex topics so that everybody can understand. I donโt even like to use the term syndication because the first time I heard the term syndication, I felt stupid.
Iโve been an investor for several years. I felt like, โWhat is that? I have no idea what that means.โ Google didnโt have a very good answer either. I donโt even get it. I donโt want other people to feel that investing is so overwhelming and hard. Thatโs a lot of peopleโs perception and thatโs why they use financial advisors. Theyโre like, โI canโt figure this out on my own. Iโm going to go. Theyโre going to tell me what to do and Iโll just do it.โ Thatโs the wrong approach.
You need to take control of your finances because, who cares the most about your finances? You. Itโs not your financial advisor, your mother, or your kids. Itโs you. You are the one that needs to take control of your destiny. That comes through education. You have to take it upon yourself to educate and to learn. I did this early on in my marriage, too. I decided that Iโd become the CFO of my family. You need to be the CFO of your own life, too.
I read books on investing in stocks and on investing in real estate. I eventually decided that I liked the tangible stuff. I like to be able to see it, touch it, and feel it. Itโs much easier for my brain to even understand than investing in the stock market. Thatโs the path that I went. Iโm pro-education. Educated people can make better decisions. If you have the education to make that better decision, your life is going to be so much better.
You have five kids. How are you teaching them about finance? Iโm always curious about that. I feel like I havenโt done a great job with my kids other than maybe they get some from us. How do you teach your kids about finance, given that everything theyโre seeing, even though theyโre younger, theyโre still seeing the same stuff thatโs on TV, in radio, or TikTok? Itโs all financial advising and stuff. Maybe not TikTok, but how do you educate them on finance and what youโre doing?
[bctt tweet=โWho cares the most about your finances? Not your financial advisor or your mother; itโs you. Take control of your finances.โ via=โnoโ]
Iโve been intentional about that, too, through all of their years growing up. In their younger years, when they turned at the age of five, they were invited to invest in the family bank. We created a family bank that paid 10% interest per month. Wouldnโt you like that? I got them invested in it. Thatโs super inflated but we did that on purpose because kids needed to have something inflated for it to be meaningful to them. They were only investing $1 at a time. They invest $1. All of a sudden, their $1 turns into $1.10, and then in 10 monthsโ time, itโs $2. It was important for them to learn about investing.
As they earned money, then we taught them about giving, investing, saving, and then spending, too. We were intentional in the early years. When they turn twelve, they got kicked out of the family bank because I couldnโt afford to pay that interest anymore because then they had hundreds of dollars in there. They went to a regular bank. Weโre learning about how regular banks work, how to use a debit card, how to check your balance, how to transfer money to savings, and things like that.
We also started learning about budgeting. We would give the kids a yearly clothing budget where we would deposit a certain amount of money into their account in August. They will have to use that to buy their clothes for the rest of the year. They learn about budgeting. As they got older and into their teenage years, we started including them in our real estate. We still continue to do that strategy. We buy a fixer-upper house, move in, fix it, and we move out.
COVID struck and we were in the middle of a remodel. It was a blessing in disguise because we couldnโt go anywhere. You couldnโt leave the house. I was the only one allowed to leave the house in our city to go get groceries. Everybody else had to stay in the house. We had this big project that the kids could work on. We threw ourselves into it. We did a full gut rehab of the property. When we sold it, we made good money. We used a tax strategy. It is called income shifting where you shift income to your children.
You can do $12,000 per child, depending on what year it is. It might change every year, but thatโs what we could do at the time. We did that. We shifted about $60,000 to our children. Thatโs a lot of money for a kid to get $12,000 but they worked for it. With this money, we told them, โYou have to give first. We give 10%. About $2,000 of it, you can use to buy something fun for you. The other $10,000, weโre going to keep in your account until we buy our next investment.โ
โWeโre all going to go in together on a short-term rental. Thatโs going to be a cabin, one that we can use as a family, but also, weโll rent out and make money on.โ Thatโs what we did. My kids are passive investors into a short-term rental. Whatโs so funny about this, Jim, is that my daughter came home. She said that her friendโs dad was asking her if she has a job. Sheโs like, โI donโt have a job.โ He said, โDo your parents give you money?โ Sheโs like, โNo. I own real estate.โ
Itโs neat how you were consistent. We did some things as the kids were little. We had three jars, the giving jar, saving jar, and spending jar, and then life happens. I admire and respect the fact that you kept doing it until teenage years. Now they own real estate. Iโm constantly thinking about ways to help my kids take that jump. I have some plans there. Maybe after they graduate college, invest in a syndication on their behalf, let them own it, and see how that goes.
There are a lot of ways but itโs important for people like us to share this knowledge with our kids so they donโt get caught in the Wall Street vortex that was the first 30 years of my employee career. You do talk about giving. I want to talk about the purposeful investing and the impact investing. You talk about three types of returns, financial, environmental, and social. What does that mean? Is that what youโre looking for when youโre a GP on the deal, youโre trying to provide three types of returns to investors?
As I got deeper into investing, I realized that this is so much bigger than just trying to get dollars. When we invest in real estate, especially in housing, weโre providing a basic necessity of life for people. I donโt take that lightly. Itโs an honorable way to not only increase your own income and help others people to increase their income, but also to build a community and make that community safer, more pleasant to live there, with better neighbors, and things like that. Itโs like kicking out all the criminals. People drive up to flowers instead of garbage. Thatโs important because thatโs where they live and build their memories in their lives.
I wanted to make sure that we were thinking about more than just dollars whenever we invest. What impact can we create? I love that real estate can provide three different kinds of impact. It provides the financial impact that will impact every family that chooses to invest passively. It will help you to increase your own wealth and income and create generational wealth and all those things that are amazing for families. It creates social impact by building the communities, partnering with nonprofits to set aside maybe one apartment for disabled veterans or women in transition. We actively look for nonprofit partners to do that with.
Environmentally, if you think about our environmental footprint, weโre buying some of the older buildings. A lot of them are wasting a lot of water and energy. Weโll go in and put in low flow toilets, faucets, and things to reduce that water consumption. Weโll go in and do all the energy efficiencies that we can do to reduce our carbon footprint thatโs happening. Doing this one apartment unit at a time can create some nice impact. Thatโs what we are looking to do in every deal that I joined as a general partner.
How did the social and environmental part of that affect the financial part? If youโre doing the water and stuff, that probably flows your bottom line and increases the value of the property. If youโre giving away an apartment to somebody, thatโs fantastic, but that affects the financial. Iโm curious how you square that.
If we think about the social, what weโre doing is weโre going into these apartments, kicking out the criminals, and putting in a better-quality tenant. Weโre creating a much better quality of life for all the tenants that are there. Theyโre usually paying a little bit more in rent than they would be in a dilapidated, nasty place. It completely offsets. Our income does increase and our expenses decrease by building community.
With the environmental stuff, thatโs directly to the bottom line there with reducing the expenses on the property. The cool thing about apartments that I love investing in apartments is that anything you do to increase that income or decrease that expenses makes the value of that building so much bigger. Itโs not like single-family where itโs whatever Susie sold her house for down the street, thatโs what yours is worth. We can control the value of the building. I believe in karma. If we are setting aside an apartment unit and we are doing our best to help those in need, we get helped in return.
[bctt tweet=โWhen investing in real estate, youโre providing a basic necessity of life for people. Youโre creating an impact.โ via=โnoโ]
Earlier you had talked about the importance of finding the right team and deal in group investing which is what you call syndication investing. How do I find quality sponsors? What are some of the things you look for when youโre looking for the right team, both as a passive investor and then also as a co-GP?
One of the most important things is track record. I want to know, โHave you done this before? How many times have you done it? When are the times that it did not go well?โ Those are a few of my favorite questions to ask a potential general partnership team. โTell me about a time that things did not go well. What did you do about it?โ If somebody says, โI havenโt had any trouble,โ run away from them because that tells you right away that theyโre not experienced enough. All of us who are experienced, who have been in the industry for a long time have had trouble. Weโve lived through challenging times.
You want to find the people who have lived through those challenging times, did not give up, kept going, and still made profit for their investors, even though there was a challenging economic time especially now. Weโre in this weirdness. Weโve been in weirdness for a few years. Itโs getting weirder as life keeps going. Look for that. Look for people who have a handle on what theyโre doing. Thatโs important to me.
Another thing thatโs important to me is communication. Are they excellent communicators? Are they going to keep you informed? Are they going to be transparent about whatโs going on? Are they going to hide it and to be like, โWe had a fire, but donโt tell our investors?โ You need to let everybody know that we had this challenge. We had a challenge in one of our new construction ones.
There was a spotted owl, which is a protected species, nested in one of the trees that we were trying to clear. They shut us down for months. We could not do anything for months. Are we going to hide that from our investors? Are we going to tell them exactly what happened? We have a delayed timeline because the owl needs to have babies. There are things like that.
You also asked, โHow do you find them?โ Thatโs a good question. Itโs not a good thing to google. The best way to find them is to listen to podcasts and read shows like this. We get on shows because we want to find you as well. Weโre trying to find you. Youโre trying to find us. We all need to meet together. This is a great way to do it. The way I found my first sponsor was by attending a meetup. I did google multifamily meetup in my area. I found a couple of meetups. I went to them and started to getting to know people.
Eventually, I got to know this one who had a deal. I took a look at it, took the leap and, and did my first investment. Those are some ways that you can find good sponsors. Good sponsors will have good deals. I donโt think you need to worry as much about the market or the actual deal itself. A team will make or break a deal. Thatโs the most important. You can dig into the numbers and things like that, but you got to trust the team.
This is a little bit off of the multifamily topic. You have a 65-bed assisted living community on your list of investments. Can you tell us about that? Thatโs something that Iโm interested in. You donโt find a whole lot of syndication or group investing options for that. Talk a little bit about that asset.
Assisted living and senior housing in general are great assets. Assisted living is a real estate transaction, but also a healthcare company on top of it. We do have doctors and nurses who are there, assisting and helping the residents. It brings in a little bit more of a risk factor in that there are those two elements at play. You have to get them both right for the investment to go well. If you study whatโs happening in the market, by 2030, there will be many more million people who are 85 plus, and 85 because the Boomers are aging. The Baby Boomer Generation is aging. They are soon going to be in a situation where they need a lot more help.
We are building an assisted living. We chose to go with a more niche boutique style rather than build a giant hospital type complex. Weโre building smaller homes. Theyโre big homes. Theyโre 10 to 15-bedroom homes but they are actual homes that have a kitchen, a library, a dining area, and bedrooms for the residents. It feels a lot more like homes. We can put your mom when mom has to leave her own home. Itโs a hard transition for when your parents need more help and they have to move out of their comfort zone where theyโve lived their whole lives, because a lot of them live in the same place their whole lives. We donโt do that. That generation sure did.
Itโs interesting. Itโs fun to work on that project. We also have one of the home set aside for memory care. Alzheimerโs is a disease that keeps growing, the number of people who have it. One of my grandmas suffered from Alzheimerโs. It was a hard thing to go through with her and watching my parents take care of her. Itโs nice to be able to provide that type of investment for other people and provide a need for the community as well.
Iโm in one investment, but I havenโt found someone syndicating it. Iโm always interested in where people find that. The last question I always ask is, what is a great podcast that you listen to?
I like Ed Mylettโs podcast. Itโs a great inspirational one. He interviews lots of different successful people. Itโs like a success podcast. Itโs a good one. Heโs one of my go-tos that Iโll listen to quite often.
Finally, if readers want to get in touch with you, whatโs the best way to do that?
The best way is to go to my website, SteadyStreamInvestments.com. On the front page, thereโs a free course called Passive Investing Made Easy. Itโs a series of videos that will help you to understand the process from A to Z. Iโve also mapped out a ten-year plan. If you were to invest $50,000 every year for ten years, what does that look like? Youโll be surprised by the results. They are pretty exciting. Grab that course and then youโll start receiving all my education. You can always reply to any of those. It comes directly to my inbox. Iโd be happy to connect with anybody.
Thank you very much, Camilla. Itโs been a great episode. I appreciate you being on with us.
Thanks so much, Jim. Itโs been great.
โ
I enjoyed my conversation with Camilla, the way she talked about the small thinking and how that limited her. When she decided, โI donโt need to think small,โ that allowed her to expand and grow her business and financial life. She did not want to trade time for money. We hear that a lot. People talk about trading time for money. She realized that promotion or in order to earn more money, she would have to give more time.
She wasnโt willing to do that. She found a different way. She found something else to do that did not involve trading time for money, and that you could make as much as you want to make in her new job as a group investor syndicator. That was great. She took the jump out of her W-2 when she only had 70% covered. Thatโs also interesting. She had started the snowball. She had confidence that the snowball would continue to roll down that hill and grow as it does for most of us.
She also mentioned having a full year of cash in the bank. A lot of people recommend that when you ditch the W-2, have a bunch of cash to the bank. A lot of people also say cash is trash. You canโt have that cash. What I think about all of that is you need to have as much cash as you need to have peace of mind. She had a yearโs worth of cash. That gave her peace of mind. If youโre losing to inflation or whatever, thatโs fine if you could sleep at night.
It is important to sleep at night. If youโre so concerned about your money that you canโt sleep, then you need to make some adjustments. Peace of mind was critical. She also mentioned, โWho cares most about your money?โ Itโs not your financial advisor. Itโs not your family. Itโs you. If youโre the one that cares the most about your money, you should care the most about managing it. She does that through education.
I love how she talked about all the stuff she has for kids for education. We tried a lot of that in my family, and we were not consistent. That consistency is the hard part. Itโs easy to start a program. Itโs hard to stay consistent, especially with your kids. I admire how she did that. Purposeful investing, sheโs investing for financial rewards, but also for social and environmental impact.
When I can find an operator that does both, that makes me money but does it in a good way. I love that. There are a couple of pointers for how to find or vet a sponsor. She talked about track record and making sure that theyโve made some mistakes, but overcame them. That is one of the ways she finds out about that. Communication is key. Thatโs one of my important parts. She finds a sponsor through using meetups and podcasts. The only thing I would add to that is community. Thatโs where it helps, a community.
For the last thing, she didnโt say this specifically, but this is what I got out of it. She didnโt use the word problems when she was talking about anything difficult. She used the word challenges and changing that frame changes everything. If you see something as a problem, you have that feeling. If you see it as a challenge, โLetโs go. Letโs do it.โ Youโre ready to go. That struck me how she uses phrases like challenges. She doesnโt like the word syndicator. She uses group investing. I love when people do that because it changes a little bit, but it changes a lot. I appreciate Camilla being here.
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About Camilla Jeffs
Camilla Jeffs is the Founder and CEO of Steady Stream Investments, an education company teaching people how to add passive income streams to their lives via apartment group investing. Camilla is a general partner in over 1,000 multifamily units and a 65-bed assisted living community. In addition to her 20 years of experience investing in real estate, she holds an MBA and was known as an innovative HR leader for tech companies. Camilla has started four successful businesses and is the mother of five amazing children. She loves to play soccer and tennis and raise farm animals.
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